By Paul Dunay, Richard Krueger
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Extra info for Facebook Marketing For Dummies
Info Chapter 1: Introducing Facebook Marketing If you want to view a directory of Facebook apps that can enhance your business Page, you can choose Applications➪Browse More Applications on the bottom left navigation bar. In this new Facebook apps directory, click Business in the left column to list relevant apps for your Page. ) When creating a Facebook Page, use only those elements that either provide value to the visitor or represent the brand in a positive, audience-appropriate way. Who Uses Facebook Pages?
This allows you to avoid the login process and go directly to your Home page when entering the site. For new members, logging in to Facebook is always a chicken-and-egg-type situation. Without many friends, not many News Feed stories are generated. So, Facebook presents new users with the following options (as seen in Figure 2-7): ✓ Find People You Email ✓ Find People You Know ✓ View and Edit Your Profile Figure 2-7: The Home page for new members connects you with people you know. info Chapter 2: Joining the Facebook Community Finding Friends for Fun and Profit After becoming a Facebook member and setting up your personal profile, it’s time to start making friends.
Friends Connecting with old and new friends is a major part of the Facebook experience. Facebook makes it easy to find friends. Pointing to the Friends link, which is next to the Profile link in the top navigation toolbar, Facebook displays a pop-up menu that shows the Recently Added, All Friends, Invite Friends, and Find Friends links. Or, you can simply click Friends to be taken to the All Friends page. ) Increasing your number of friends (or fans to your Page) enhances your network, giving you a large audience from which to connect.