Brand Packaging September-October 2011 by Pauline Hammerbeck

By Pauline Hammerbeck

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No waste. no aching biceps. the plant-based, ultra-concentrated detergent inside this tiny bottle delivers just as many loads as your big jug by seeking out dirt + stains in a revolutionary way. no mess. no waste. no aching biceps. just beautifully clean clothes from four little pumps. give small a chance. 50 LOADS 50 LOADS laundry just got a lot smarter. easier. greener. com + laundry just got a lot smarter. easier. greener. com Method's voice is consistent across all of its touchpoints: from packaging and advertising to web content and marketing communications.

The optimism that the design, colors and fragrances of our products express matches the tone of our voice. It’s not an accident that our vibrant colors and innovative design are reflected back in the effervescence of our language and vice versa. This harmony is essential to developing a strong voice and cultivating a real love for your brand. + SEP/OCT T11 11 Method's lively tone of voice matches the optimism expressed in the vibrant designs, colors and fragrances of its products. b bran 31 THIS BEAUT Y IS A BEAST power of what’s inside don’t underestimate the ergreen™ technology pow new our le.

Because it has a beautiful, ultra-clear, no-label look, you can bring excitingly unique label sizes and multi-colored bottles to the table with confidence that your product will clearly shine on retail shelves and stand out among competitors. 9876 P R I N T • P A C K A G E • L A B E L • D E S I G N JUST OUT > MULTINATIONAL GREENALL’S SHOWS ITS PATRIOTISM LAUNCHED: JULY 2011 Looking to celebrate its 250th anniversary, G&J Greenall introduces an updated identity for its London Dry Gin. The redesigned bottle features a new, modern logo (which replaces the previous scriptt version) overlaid on an abstract green pattern.

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